Social Media
What is social media? A complete answer could take hours and never really deliver the clarity that a small business owner might desire! The simplest definition is that social media is the use of technology combined with social interaction to create or co-create value. At its most basic sense, social media is a shift in how people discover, read, and share news, information and content. It is a fusion of sociology and technology, transforming "one to many" communication (monologue) to "many to many" communication (dialog). Social media takes many forms: email, instant messaging, blogs, RSS, social networking are just a few. Some of the most popular social media services are Wikipedia, Facebook, MySpace, Twitter, YouMeo, LinkedIn, Plaxo, Delicious, StumbleUpon, and of course, YouTube.
Social media is an evolving medium that has captivated and intrigued many people, but is often intimidating or underestimated by many business owners. Unlike traditional medias such as newspapers, magazines, television and radio, social media are relatively cheap and can allow your small business to get its targeted messages out in an extremely effective manner. They can provide you with tremendous reach and accessibility, getting the most current and relevant information out to your customers and prospects while allowing you to cultivate a profitable relationship with them.
Don't get left behind and don't miss out on the rewarding marketing opportunities that using social media can provide your business! PresenceMaker will alleviate the learning curve for you help you chose the means that works best for your company and business culture.
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